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The campaign was announced this weekend with a competition surrounded around Kylie which featured a live interview with the youngest Jenner girl who is currently 17 years old. What she has done with this partnership is to bring attention to a brand which has very little brand shares outside of it's core demographics in the U.K.. As I stated earlier I've never heard nor seen any of the products of Nip + Fab and I know I'm not alone therefore the latest marketing campaign has already proven successful with their marketing as I'm sure young fans will soon be flocking to find out more about the brand and it's products.
The two Jenner girls also have a partnership with PacSun where they collaborated with the brand launching their own collection of apparel. Not bad for 2 girls under 20.
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